Vision, Mission & Objectives

Our Vision

To be the authoritative voice for the stevia industry in promoting the use of naturally-sourced stevia sweetener products that can improve the diets and health of people globally by addressing sugars and calories in food.

Our Mission


  • Support stevia as a safe and trusted sweetener
  • Be a trusted knowledge partner for regulatory bodies on the science behind the safety of stevia


  • Establish and ensure accurate analytical methods for measuring the purity of stevia extracts
  • Ensure industry wide access to accurate analytical methods and standards for measuring Steviol glycosides’ content
  • Support sustainable stevia production through responsible cultivation


  • Promote the wide variety of uses for stevia as a sweetener
  • Stakeholder education including consumer education on the benefits of stevia
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